Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Law prohibits electioneering at polling site

Leavenworth Times 19 Jul 2024
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Applebaum: Biden needs a new style of presidential electioneering

The Valley Breeze 18 Jul 2024
A little over a week after Biden’s Debate Debacle, I am contemplating the new reality of the post debate American political landscape. Certainly, there is no good way to spin President Biden’s performance .......

Chairman Williams, Republican Members from Michigan Write to Michigan Department of State Over SBA Electioneering (US House of Representatives Committee on Small Business)

Public Technologies 10 Jul 2024
). WASHINGTON, D.C. - Today, Congressman Roger Williams (TX-25), Chairman of the House Committee on Small Business, along with all Republican Members of Congress from Michigan, penned a letter to Michigan Secretary of State Jocelyn Benson regarding the state's partnership with the U.S ... --- ... McClain ... Read the story here. Read the full letter ... ### ... U.S....

Lawmakers demand answers from top Michigan official over suspected pro-Democrat electioneering

Fox News 10 Jul 2024
The entire Michigan House GOP delegation — plus a major committee chair — is demanding answers from a top state official regarding the potential use of federal taxpayer dollars for pro-Democratic Party electioneering....

Au Revoir to LePen and RN: It's Looking Like Leftist Electioneering Is Going to Carry the Day In France

Hot Air 08 Jul 2024
The left-wing alliance in France is on course to win the most seats in parliament in a dramatic election upset, dealing a surprise blow to the far-right party of Marine Le Pen, according to early estimates. Advertisement ... Instead, the country appeared on track towards greater uncertainty, with no single party holding a majority. Gonna be fun ... ....

Temporary wins for Palo Pinto County Conservatives' electioneering lawsuit, summonses in second suit served

Weatherford Democrat 06 Jul 2024
MINERAL WELLS — Voters who sued Palo Pinto County over its electioneering ordinance can take encouragement into a federal appeal in New Orleans on Tuesday. Meanwhile, a Democrats’ federal suit filed more recently against the electioneers has overcome a challenge in serving summonses on the trio of defendants....

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