Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


This was a railroading, electioneering mini-Budget

Financial Times 23 Sep 2022
The stage is now set for a head-on battle between the Treasury and the Bank of England .......

SBI investigating Smoot over electioneering concerns

Marietta Daily Journal 22 Sep 2022
Sep ... SBI chief spokeswoman Angie Grube said the ....

State machinery use for electioneering: ECP serves notice on DG PDA

The News International 07 Sep 2022
PESHAWAR. The Election Commission of Pakistan (ECP) has served a notice on the director general of Peshawar Development Authority (PDA) after videos of using official vehicles for affixing flags ahead of a political party went viral on Tuesday ... It added that in case of not appearing, the case will be referred to the Election Commission of Pakistan ... ....

Electioneering communications period for the general election begins this Friday (FEC - Federal Election Commission)

Public Technologies 06 Sep 2022
The electioneering communications period for the general election begins Friday, September 9 and runs through November 8 ... Eastern Time the day following public distribution of the electioneering communication that triggered the reporting requirement....

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