Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


The difference between fraud & electioneering

Rumble 07 Dec 2022
Enjoyed this video? Join my Locals community for exclusive content at lizwheeler.locals.com!. People voted in ways during the 2020 election that should not have even been legal. Full episode here.. Loading 1 comment... 45.49 ... Ep. 234 ... ....

Electioneering or outreach? Comptroller says Kearns campaign raises questions that need answers

The Buffalo News 29 Nov 2022
Sandra Tan. Advertising that promoted services offered through the Erie County Clerk's Office was plentiful in the summer and the fall when incumbent clerk Michael "Mickey" Kearns was running for re-election ... "Taxpayers shouldn’t be paying for this, especially right before the election," Hardwick said. "We should be coming up with some rules." ... .......

Political Line | The Prime Minister’s political messaging, border disputes, electioneering in Gujarat and more

The Hindu 26 Nov 2022
This is the latest edition of the Political Line newsletter curated by Varghese K. George .......

Leaked document shows Labor HQ teaching taxpayer-funded staff how to electioneer

Sydney Morning Herald 22 Nov 2022
Parliamentary guidelines ban electorate officers from doing party political work while on the clock but a leaked ‘training calendar’ gives insight into the hours staff in MPs offices spend on Labor Party business .......

Column: Electioneering never stops

The Courier - Waterloo 20 Nov 2022
One lesson we can take from the slow count is how honest the system is. Mail-in, absentee, and military overseas votes are counted after election day ballots are tallied ... ....

Electioneering reaches climax for LB Polls

Urdu Point 19 Nov 2022
Nov 19 (APP) ..Soon after the allotment of electoral symbols and declaration of the eligible candidates by the returning officers, the electioneering by the political parties' nominees as well as independent candidates contesting ......

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