Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Idaho AG says schools can ban electioneers on election days

The Tribune San Luis Obispo 05 Mar 2021
The Idaho Attorney General's office says a northern Idaho school district was within its rights to remove an electioneering demonstrator from elementary school property on Election Day. In a legal ... ....

Election Commission to curb attempts to invoke religion in electioneering: CEO Teeka Ram Meena

The Hindu 24 Feb 2021
Election Commission will look into the individual cases of political parties invoking religion for electioneering, said Chief Electoral Officer Teeka .......

BJP starts its electioneering in Tirunelveli

The Hindu 23 Feb 2021
It is keen on fielding its state vice-president Nainar Nagenthran from this segment .......

Greens claim McGowan using taxpayer COVID cash for electioneering

Sydney Morning Herald 26 Jan 2021
The WA government plans to spend another $4.4 million on COVID-19 advertising by July this year, having already spent $6.63 million from April to November last year .......

AICC taps Oommen Chandy to head Kerala electioneering

The Hindu 18 Jan 2021
Panel of veterans to guide campaign, candidate selection .......

Elizabeth Milias: How about some 2021 electioneering?

Aspen Times 17 Jan 2021
The Aspen political scene in 2021 is shaping up to be one giant eye-roll. Again. We are exactly six weeks out from our municipal elections when we will elect a mayor and fill two council seats ... As we strive to generate greater voter participation with our new in-season election date, a little electioneering excitement certainly wouldn’t hurt ... ....

Virginia state Sen. Joe Morrissey wins dismissal of electioneering charges

The Washington Post 08 Jan 2021
The three misdemeanor charges stemmed from a 2019 incident where the then-candidate brought doughnuts to election workers ... ....

Georgia's secretary of state cracking down on voter line electioneering

Fox News 30 Dec 2020
Georgia’s Secretary of State Brad Raffensperger is cracking down on last ditch efforts by groups looking to campaign as voters stand in line at polling locations, with the U.S. Senate runoff election one week away ... ....

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