Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Texas AG Paxton sues Denton school district over electioneering allegations

Star Telegram 24 Feb 2024
Attorney General Ken Paxton is suing the Denton school district, alleging that two administrators sent emails to employees urging them to vote for Republican candidates who support public education and ... ....

Texas AG Ken Paxton sues Denton principals for electioneering on district emails

Chron 24 Feb 2024
Paxton is alleging that two elementary school principals violated state law .......

Attorney General Ken Paxton sues Denton ISD for illegal electioneering with public tax money

NBC News 23 Feb 2024
The state Attorney General's Office called for a temporary injunction against Denton's school board, its superintendent and two employees ... ....

Enoch Godongwana denies electioneering and gives his budget 8 out of 10

Business Day 22 Feb 2024
Finance minister Enoch Godongwana has dismissed suggestions his 2024 budget tabled in parliament on Wednesday smacks of political expediency ahead of South Africa’s general election this year ... He said the budget makes appropriate interventions on the budget deficit as well as debt-to-GDP. “I have made it clear that this is not an election budget....

News24 | SOPA: Winde boasts about Western Cape success, opposition calls address 'cheap electioneering'

News24 20 Feb 2024
Western Cape Premier Alan Winde used his State of the Province Address to highlight the achievements of the DA during the six years since his election on Monday evening ... ....

Electioneering tariff talk belies the reality: China Daily editorial

China Daily 18 Feb 2024
There has been plenty of hoopla about the effectiveness of tariffs when it comes to correcting what in the eyes of US policymakers is unfair trade imbalances. Particularly so when it comes to trade ties with China, which they now take as the United States' foremost competitor, which must be contained at any cost ... ....

News24 | 'Blatant electioneering': Govt paid the SABC R7 million for show touting state projects

News24 17 Feb 2024
The Government Communication And Information System paid the SABC R7 million to produce a 13-part social reality television series showcasing government initiatives, which is being broadcast in the run-up to the elections ... ....

Georgia & New Mexico Present Evidence of Dominion Electioneering

Bitchute 16 Feb 2024
Go to the source via the article link to view the video or lcik the video icon .......

Auckland Mayor Wayne Brown says government's 'electioneering' will have consequences

RNZ 13 Feb 2024
The Auckland Mayor is accusing the government of "electioneering" and says there will be consequences for the city's residents ... However Aucklanders were not happy about further interference from Wellington, he said ... "That tax funds roads, it funds buses it's electioneering, that's what they did, and they're entitled to do that," he said ... .......

IFP slams Mbalula for ‘misguided electioneering’ over traditional leaders

Independent online (SA) 13 Feb 2024
The Inkatha Freedom Party (IFP) has slammed the ANC’s secretary-general Fikile Mbalula for his remarks on traditional leaders, claiming that the IFP did not care about them. Mbalula had recently claimed that his party was the one who looked after the traditional leaders, arguing that the ANC had rescued them from the IFP ... kamogelo.moichela@inl.co.za....

AI ‘resurrects’ long dead leader in murky new era of deepfake electioneering

Saudi Gazette 12 Feb 2024
JAKARTA — A once-feared army general, who ruled Indonesia with an iron fist for more than three decades, has a message for voters ahead of upcoming elections – from beyond the grave.“I am Suharto, .......