Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Taoiseach accused of ‘pure electioneering’ as Coalition war of words continues

The Irish Times 28 May 2023
Mr Cowen accused Mr Varadkar of 'playing to a base'. Photograph ... Fianna Fáil TD Barry Cowan has accused Taoiseach Leo Varadkar of “posturing” and “pure electioneering” around budget demands as the war of words between the Coalition parties continued ... READ MORE ... ....

Ramaphosa's planned imbizo in Cape Winelands nothing but electioneering ploy - DA

News24 19 May 2023
President Cyril Ramaphosa's presidential imbizo, set to take place in the Cape Winelands on Friday, has drawn sharp criticism from the DA in the Western Cape who accused the president of using it as an electioneering ploy ... ....

Ex-Mayor Lori Lightfoot warned about email electioneering 10 months before campaign tried to recruit CPS students

Chicago Tribune 17 May 2023
The new records show Lightfoot's campaign had been put on notice much earlier than was previously known to stop the emails ... ....

ANC says DA's accusations of pocketing flood relief funds are an 'electioneering tool'

News24 16 May 2023
The ANC has dismissed accusations that its members benefitted from relief funds allocated for flood victims in KwaZulu-Natal and the Eastern Cape ... ....

YOURSAY | Gomez, not everything PM does is electioneering

Malaysia Kini 13 May 2023
'It's not electioneering since dates for state polls not known yet' ....

‘PM’s extra funds for battleground states a form of electioneering’

Malaysia Kini 12 May 2023
New leaders abusing the system to consolidate power, says expert. ....

Most Viewed

Hotel Ca Sagredo   Grand Canal   Rialto   Venice Italy Venezia   Creative Commons by gnuckx (4965609767)
Creative Commons / gnuckx http://www.fli

Mystery of why Venice’s Grand Canal turned fluorescent green is solved

The Guardian | 29 May 2023
Russian President Vladimir Putin chairs a Security Council meeting via videoconference in Moscow, Russia, Wednesday, April 5, 2023
AP / Gavriil Grigorov

Putin orders stronger border security

China Daily | 29 May 2023
President Joe Biden delivers remarks to bipartisan mayors attending the U.S. Conference of Mayors Winter Meeting, Friday, January 20, 2023, in the East Room of the White House
White House / Cameron Smith

Biden, Erdogan talk about F-16s, Sweden's NATO bid

The Daily Herald | 30 May 2023