Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Edo govt urges strict compliance to COVID-19 protocols amid electioneering campaign

Business Day Online 11 Aug 2020
The Edo State government has urged residents to ensure strict compliance to set guidelines to prevent the spread of the coronavirus (COVID-19) pandemic amid electioneering campaign for the September 19, 2020 governorship election in the state, as death toll for the virus hits 100....

Sen. Ron Johnson: Suppressing Breitbart News Is Part of Google's Electioneering for Democrats

Breitbart 10 Aug 2020
Sen. Ron Johnson (R-WI) said Google's suppression of Breitbart News in its search engine is part of an agenda to help the Democrat Party ... ....

Here's why the Householder indictment isn't a lobbying scandal, but an electioneering scandal

Business Journal 08 Aug 2020
The indictment in the nuclear bailout scandal describes precious little lobbying on the bill in question, but rather acts of electioneering. To some, that means the law works. Others see an opening to expand the law ... ....

An activist says it is ‘electioneering’ for nonprofits to call candidates racist. Jewish groups say ...

Cleveland Jewish News 05 Aug 2020
David Abrams’ lawsuit alleges that the nonprofit New Israel Fundelectioneered” in violation of its tax-exempt status by supporting grantees in Israel who are vocal on political issues ... And he says calling a candidate a “racist” or a “fascist” amounts to electioneering, but that too is commonplace among U.S....

Is it ‘electioneering’ for nonprofits to call candidates racist?

The Jerusalem Post 05 Aug 2020
David Abrams’ lawsuit alleges that the nonprofit New Israel Fundelectioneered” in violation of its tax-exempt status by supporting grantees in Israel who are vocal on political issues ... amounts to electioneering, but that too is commonplace among US nonprofits....

US politicians' electioneering is stoking a new Cold War, warns Chinese envoy

Irish Independent 31 Jul 2020
China has accused the United States of stoking a new Cold War because certain politicians were searching for a scapegoat to bolster support ahead of the US presidential election in November ... "It is not China that has become assertive ... "We have no interest in any Cold War, we have no interest in any war....

Gary Chan suspends street electioneering activities over epidemic

Hong Kong Standard 20 Jul 2020
... Gary Chan Hak-kan, who will seek reelection in September's Legislative Council election, said today that all his street electioneering activities has been suspended....

How Covid-19 may recast electioneering in Bihar assembly polls

The Times of India 03 Jul 2020
NEW DELHI. With assembly polls in Bihar scheduled to be held in October-November this year, the Election Commission of India (ECI) has begun preparations well in time. The election holds significance because it would be the first state election after the outbreak of the novel coronavirus pandemic ... Door-to-door campaigning may be discouraged ... Download ... ....

PM warned off briefing 'electioneering', National ads slammed as parties pivot to campaign mode

Stuff 30 Jun 2020
Labour and National trade blows over mistruth ads, and claims that daily updates could aid campaign .......

Letter: Letter of concern made me target of electioneering

Evansville Courier & Press 14 May 2020
The spookiest came from "Peregrine" because that's the name of an old school friend I'd emailed ... ....