Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Rishi Sunak's cynical net-zero 'strategy' is more about electioneering than tackling climate change – Scotsman comment

The Scotsman 21 Sep 2023
The Prime Minister has damaged carmakers’ confidence in the UK as a good place to invest in order to send a message that he is a friend of voters who don’t like climate action .......

Independence above all for electioneers

The Economic Times 21 Sep 2023
The Election Commission of India (ECI) should be independent and free from suspicion. ....

Maine media organizations oppose foreign electioneering ban

Bangor Daily News 13 Sep 2023
Question 2 asserts that they do not, and that foreign governments should be prohibited from electioneering in Maine referendums ... organizations, but rather to make sure that they’re not duped by organizations seeking to get around the foreign government electioneering ban....

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