Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering

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Electioneering season and the importance of access to information

B & FT Online 05 Dec 2024
The electioneering season is the most important season in any democratic process, filled with various activities where different candidates and political parties try to win the confidence of the electorate ... The electioneering season underscores the importance of access to information as a cornerstone of a functioning democracy....
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Conclave: Ralph Fiennes is flawless in Robert Harris’s preposterously gripping drama of papal electioneering

The Irish Times 28 Nov 2024
Conclave.     . Director. 12A. Starring. 2 hrs. It could hardly be more appropriate that Robert Harris’s preposterously gripping (and sometimes grippingly preposterous) drama of papal electioneering finds itself competing for multiple first-division Academy Awards ... Yes, it’s as nasty as that. If still a little more significant ... READ MORE ... ....
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Wife of Sedgwick County commissioner-elect charged with electioneering

News-Press Now 20 Nov 2024
Nov. 20—Meghan Blubaugh, wife of Sedgwick County commissioner-elect Jeff Blubaugh, has been charged with electioneering, a misdemeanor crime in Kansas ... ....
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Election 2024 live updates: All 10 leaders to face debate as slate of electioneering throughout the day

The Irish Times 18 Nov 2024
1 hour ago. Welcome to The Irish Times’ live blog. Good morning. Here’s what’s on the agenda today. 11am ... 1.45pm ... 9.30pm. Brace yourselves ... ournalist Katie Hannon, who hosts tonight's debate ... Good morning all ... As mentioned already, we have the big RTÉ leaders’ debate to look forward to this evening, and a slate of electioneering to get through first ... ....

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