Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering

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Lending ‘vocal’ support for their candidates

The Hindu 19 Apr 2019
High-pitch campaigning is in as D-Day is around the corner on April 23 ... Poonthura Dileep. UDF. Poonthura Dileep during electioneering ... .......
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WATCH: Makhura says Winterveld houses handover not electioneering

Independent online (SA) 17 Apr 2019
Premier David Makhura says the intervention to build the four-room RDP houses would have happened even if there were no upcoming polls ... ....
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Lawmakers accuse DND, AFP of electioneering

Inquirer 17 Apr 2019
MANILA, Philippines --- Lawmakers from the Makabayan bloc in the House of Representatives on Wednesday brought electioneering charges against the military for tagging their party-list groups as communist fronts ... The complaint stemmed from a Facebook post of the military's Civil Relations Service (CRS) that quoted "a... ....
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Electioneering continues on social media

Deccan Chronicle 17 Apr 2019
Bengaluru. As the D-day for citizens to cast their votes drew closer, social media on Wednesday was filled with political messages. While the electioneering drew to a close at 6 pm on Tuesday, messages were doing rounds on Facebook, Twitter and WhatsApp ... .......
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Makabayan accuses AFP of electioneering, other poll offenses

Sun Star 17 Apr 2019
THE Makabayang Koalisyon ng Mamamayan (Makabayan) accused the Armed Forces of the Philippines (AFP) Tuesday, April 16, of violating existing election laws by accusing their members as legal fronts of the Communist Party of the Philippines-New People’s Army (CPP-NPA) ... (HDT/SunStar Philippines). ....
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Where songs have added a different tune to electioneering

The Hindu 16 Apr 2019
The LDF has augmented its party machinery to reach out to the masses at the booth level, never allowing any gap in the tight electioneering schedule ... Biju too is making an additional step to give a shake-hand or hug to the voters during his electioneering.LDF’s hope....
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Election Commission of India bars 2 key leaders from electioneering

Xinhua 15 Apr 2019
The ban would be in effect from Tuesday morning ... The first phase was held on April 11. Election results will be announced on May 23. ....
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Tharoor’s electioneering gets a leg up

The Hindu 14 Apr 2019
Tharoor’s electioneering ... The review meeting decided to formulate appropriate strategies to react to the rival candidates’ electioneering charges ... Wasnik told media persons that the party’s central observer, Nana Patole, had been given the task of coordinating electioneering and not on the basis of any complaint....
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Modi allies in hot water for hostile electioneering

The National 13 Apr 2019
Two top members of Prime Minister Narendra Modi's party, including an estranged member of the Gandhi dynasty, were in hot water on Saturday for appearing to threaten people to vote for them in the ongoing mega-election. Indian politicians are often accused of using hate or intimidation to win support of the electorate ... Updated ... SHARE. ....
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Mani’s absence leaves an impact on electioneering

The Hindu 13 Apr 2019
A few metres from the interminable network of paddy fields at Ayiraveli, a motley group of 20-odd people are waiting under the canopy of a huge tree. It’s 3 p.m. and stiflingly hot ... The speech stops abruptly as the candidate drops in. Stepping out of his car, Mr ... Mani at the venue ... “Our electioneering will remain low-key here onward,” declares Mr ... V.N....
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eThekwini slammed for using Liberation Heritage Route as ANC ‘electioneering exercise’

Independent online (SA) 12 Apr 2019
Durban - THE eThekwini Municipality’s Liberation Heritage Route project was an attempt to focus public attention on the history of the ANC before the elections rather than its poor record in governance in the region, the DA said after a heated meeting of the community services committee on Thursday ... The cost is estimated at more than R900 000....
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Malema comments are 'grand posturing of the EFF under the guise of electioneering'

News24 11 Apr 2019
The ANC has noted comments EFF leader Julius Malema about the party, calling it "grand posturing of the EFF under the guise of electioneering" ... ....
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Comelec warns Quezon City public servants against electioneering and partisanship

Manila Bulletin 10 Apr 2019
By Chito Chavez Quezon City personnel were warned by the Commission on Elections (Comelec) to refrain from engaging in “electioneering and partisan political activities” as the campaign for the May... ....

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