Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Letters: Electioneering bill would cut transparency; Count 12 and older for vaccination calculation; Endless deficit ...

Star Advertiser 16 Jun 2021
Before the June 21 deadline, I urge Gov. David Ige to veto Senate Bill 404, relating to electioneering communication ... ....

Prominent gun rights group sues Wyoming secretary of state, AG over electioneering law

The Sidney Herald 04 Jun 2021
Wyoming Gun Owners filed a federal lawsuit claiming that Wyoming’s electioneering communications law is unconstitutionally vague under the First Amendment ... ....

Party Politicking and Electioneering Mars Joint Sitting Debate to Mark 25 Years of Constitution

All Africa 30 May 2021
Platitudes, politicking and doses of disparagement ... .......

How Cogta budget debate was marred by electioneering

News24 13 May 2021
It was evident the local government elections are months away because the Department of Cooperative Governance and Traditional Affairs' budget debate descended into electioneering ... ....

B.C., Quebec shipyards each get new icebreaker, Liberals accused of electioneering

Moosejaw Today 06 May 2021
OTTAWA — The Trudeau government is adding a second heavy icebreaker to its plans for the Canadian Coast Guard, a move that will boost the shipbuilding industry in two key provinces for the Liberals — and which could come at a hefty cost to taxpayers ... Diefenbaker ... The Diefenbaker was arguably the crown jewel of the package ... St-Laurent ... ....

NA-249 by-poll sees low voter turnout despite hectic electioneering

The News International 30 Apr 2021
Nominees representing major political parties of Pakistan had been involved in hectic electioneering in the run-up to Thursday’s by-poll for NA-249, one of Karachi’s most ethnically diverse constituencies. Voter turnout on the big day, however, was unexpectedly and disappointingly quite low ... The PTI had fielded its district president Amjad Afridi ... ....

TMC displayed lowest level of electioneering, BJP kept standard high: JP Nadda

Zeenews 26 Apr 2021
Nadda claimed that Bengal Chief Minister Mamata Banerjee used foul language for the BJP leaders including him in her campaigns and that it wasn’t Bengali culture ... ....

Mansfield Election Clerk Dismissed for Electioneering

NBC News 26 Apr 2021
Tarrant County’s elections administrator on Monday dismissed a lead clerk at an early voting site in Mansfield for passing out fliers promoting certain candidates ... ....

Political parties in KZN begin electioneering

Independent online (SA) 26 Apr 2021
Durban - The ANC in KwaZulu-Natal has started campaigning for this year’s local government elections, with campaign activities happening every Friday. This was as President Cyril Ramaphosa on Wednesday announced that the local government elections would take place on October 27 ... The IFP and the DA each retained one seat ... Daily News. ....

Union accuses Amazon of electioneering, interfering with Alabama warehouse vote - CNET

CNET 19 Apr 2021
The RWDSU says the election results should be thrown out because Amazon misled and threatened employees. Amazon denies the charge ... ....

WB, other poll-bound states see Covid cases zoom amid electioneering

The Siasat Daily 13 Apr 2021
New Delhi. West Bengal, which is midway through its poll process, as well as Tamil Nadu, Assam, and the Union Territory of Puducherry, where voting has concluded, witnessed a massive surge in Covid cases since the Assembly elections were announced by the Election Commission on February 26. Kerala, however, saw a small dip ... West Bengal ... Tamil Nadu ... ....

Woodsville Precinct Disciplined For Electioneering Violations

Caledonian Record 13 Apr 2021
The Woodsville Fire District received a slap on the wrist last month for committing electioneering violations ... In a cease and desist letter dated March 26, Young states, “we have determined the letter you issued upon the Woodsville Fire District’s letterhead constitutes impermissible electioneering by a public employee.”....