Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Editorial: 'Voters want solutions, not vacuous electioneering'

Irish Independent 16 Jan 2020
Editorial Twitter Email. January 16 2020 2.30 AM. 0 Comments Editorial. 'Voters want solutions, not vacuous electioneering'. Independent.ie ... https.//www.independent.ie/opinion/editorial/editorial-voters-want-solutions-not-vacuous-electioneering-38866624.html. https.//www.independent.ie/incoming/98410/38865835.ece/AUTOCROP/h342/AFP_1NP2CH.jpg. Email ... ....

Socorro threatens mayor with lawsuit, seeks fine over electioneering on city property

El Paso Times 13 Dec 2019
Socorro Mayor Elia Garcia must cooperate with an inquiry to avoid being sued by the city. She faces a $400 fine for electioneering on city property .......

Bruce Harrell Discusses His Proudest Moments, Amazon’s Electioneering, and a New Council Without a Single ...

The Stranger 11 Dec 2019
A new Seattle City Council is taking shape at City Hall this month ... But for the first time in 12 years, Council Member Bruce Harrell won't be part of the effort ... JINGLE ALL THE GAY! Dec 6-29 ... Yes ... And it astounds me that no one in the rooms where these decisions were made would raise their hand and say, “Hey, this might look like electioneering ... .......

Memories of electioneering with Pat Edlin

Islington Tribune 06 Dec 2019
Pat Edlin. • I SAW Pat Edlin from a different perspective, that of opposing ward chairman for Bunhill in the 1983 general election, (Labour stalwart dies suddenly, November 29). Inevitably from time to time we spent the evening canvassing the same block, him for Labour and me for the Conservatives ... I was very sorry indeed to read of Pat’s death ... ....

UK’s Boris Johnson juggles NATO summit with electioneering

Telegraph Herald 05 Dec 2019
WATFORD, EnglandBritish Prime Minister Boris Johnson juggled election campaigning with hosting a meeting of NATO leaders on Wednesday, keeping a polite but noticeable distance from unpredictable U.S. President Donald Trump ... ....

DA accuses ANC of using state resources for electioneering in Mamusa

Independent online (SA) 05 Dec 2019
Rustenburg - The Democratic Alliance in North West province has accused the African National Congress of using government resources to lure voters ahead of a January 15 by-election in the Mamusa municipality ... "This is nothing short of abusing the powers and services of the state in pursuit of a party political agenda," McGluwa said....

Weber County Sheriff’s Office completes investigation into potential electioneering by San Juan County clerk

The Salt Lake Tribune 05 Dec 2019
An investigation into potential electioneering by San Juan County Clerk John David Nielson has been completed by the Weber County Sheriff’s Office and the report is heading back to the San Juan County Attorney for review ... As in the alleged electioneering case, Laws, whose father ......

UK's Boris Johnson juggles NATO summit with electioneering

Salina Journal 04 Dec 2019
all for one and one for all,' Johnson said as he arrived for the ....

A Great Flushing Out: Social Media Footprints and Electioneering in Australia

GlobalResearch 12 May 2019
It has been an uninspiring election, punctuated by occasional moments of madness on the part of various candidates. Their sin was to be incautious in their previous use of social media, a form of communication that reveals everything and nothing . ....

Electioneering ends for 14 UP seats; Akhilesh Yadav, Maneka Gandhi among candidates

The Times of India 10 May 2019
LUCKNOW. Hectic electioneering ended on Friday evening for 14 Lok Sabha seats in Uttar Pradesh, including those for which Samajwadi Party president Akhilesh Yadav and Union minister Maneka Gandhi are in the fray. The constituencies will go to the polls on Sunday, the sixth phase of voting nationwide ... The Congress won two and the SP five ... Next ... ....

Anupriya's musical electioneering in Mirzapur

The Times of India 08 May 2019
VARANASI. Unlike caustic and scathing attacks on opponents during poll campaign, it was soulful musical campaign that was witnessed recently in Mirzapur parliamentary constituency, which was once represented by Bandit Queen Phoolan Devi in 1996-98 ... Ishq Kijiye Phir Samajhiye, Zindagi Kya Cheez Hai ... “It was my birthday ... #ElectionsWithTimes ... City. ....

Whose voice got more media coverage in 2019 electioneering?

News24 03 May 2019
The question of pluralism in journalism should not be ignored just because it's raised in a manner we don't agree with. When accused of being too narrowminded in its reporting and commentary, a newsroom should self-reflect, writes Austil Mathebula ... ....

NCPCR notice to Priyanka Gandhi over use of children in electioneering

The Economic Times 02 May 2019
The details of the complaint or the complainant were not provided to the media ... ....