Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Imran creating 'assassination plot' narrative for electioneering: Sherry Rehman

Urdu Point 24 Mar 2023
"The court should ask for evidence from Imran Khan. Even before this, he has been creating political narratives by making serious allegations ... These allegations without evidence were nothing but for electioneering purposes," she asserted .......

Jalandhar Lok Sabha bypoll: Congress appoints 27 leaders for electioneering process

Hindustan Times 09 Mar 2023
The Congress party seems to be going all out for retaining Jalandhar Lok Sabha as it appointed battery of senior leaders to look after upcoming by-poll, the date of which is yet be announced ... (AFP File Photo) ... As many as three leaders have been designated for each constituency ... .......

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