Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering

Edit

British PM Johnson visits Scotland as electioneering begins early

Reuters 06 Sep 2019
British Prime Minister Boris Johnson travels to Scotland on Friday, announcing an increase in funding for farming as he continues to promote higher public spending ahead of an expected election ... ....
Edit

Javid fails to disguise cynical electioneering behind spending review

The Guardian 04 Sep 2019
Declaring the end of austerity should have been an easy task but the chancellor blew it Sajid Javid promises ‘decade of renewal’ At a glance. the chancellor’s key points It should have been a breeze for Sajid Javid. The new chancellor had money to spend . He was primed to announce that the years of austerity were over ... .......
Edit

Tories savaged for hijacking spending statement with 'electioneering'

The Mirror 04 Sep 2019
Chancellor Sajid Javid was told he was "out of order" after spending huge chunks of his speech attacking Labour and urging MPs to back the PM's Brexit plan ... ....
Edit

John McDonnell: Government spending plans are 'grubby electioneering'

BBC News 04 Sep 2019
Shadow chancellor John McDonnell criticises the government's spending plans in the midst of Brexit drama. ....
Edit

‘Professional electioneer’: JDU’s Ajay Alok takes Prashant Kishor head on over “botched up” NRC remark

Yahoo Daily News 03 Sep 2019
"Do you really think you won the election for Nitish Kumar ji in 2015 or for Narendra Modi ji in 2014? If yes then kudos to you and best of luck for Mamata Banerjee but don't post social n political tweets it doesn't suit u ,u r "professional electioneer " all this will hurt (sic)," said JD(U) leader in a tweet....
Edit

‘My Work is Rock Solid’: Researcher Defends Google Electioneering Findings Bashed by Clinton

Sputnik 30 Aug 2019
When US President Donald Trump cited a report on Google’s election manipulation last week, Hillary Clinton and the mainstream media attacked both the study and its author as inaccurate. However, the author told Sputnik not only is his research “rock solid,” its damning indictment of Google includes Clinton and the Democrats, too ... ....
Edit

Democratic electioneering groups raise 5 times more than Republicans in first half of 2019

Madison 24 Aug 2019
Three dozen special interest groups received close to $3.2 million from Wisconsin contributors in the first six months of 2019 ... ....
Edit

Democratic electioneering groups raise five times more than Republicans in first half of 2019

Madison 23 Aug 2019
Three dozen special interest groups received close to $3.2 million from Wisconsin contributors in the first six months of 2019 ... ....
Edit

Hamas dismisses Netanyahu's threats against Gaza as 'empty electioneering'

Your Middle East 20 Aug 2019
Hamas has flatly dismissed Israeli leader Binyamin Netanyahu's threats of violence against Gaza as 'empty' electioneering. ... ....
Edit

Education Minister denies ‘electioneering’ over student fees and accommodation

Belfast Telegraph 13 Aug 2019
The education minister has denied he is electioneering over promises to freeze student fees ... not see any price hike if Fine Gael remain in government – a statement that has been criticised as “electioneering” as the nation prepares for an upcoming general election in 2019 or 2020....
Edit

Boris Johnson’s NHS splurge is shameless electioneering – with the reckoning due only when Brexit ...

The Independent 09 Aug 2019
Like an overstressed junior doctor running around the wards dishing out medicaments, Boris Johnson has spent a good deal of his first fortnight in office attending to the poor old National Health Service.  ... His latest pledge is some £250m for artificial intelligence ... We’ll tell you what’s true. You can form your own view ... Subscribe now ... Show all 5....
Edit

We need a Brexit deal – so why is Johnson indulging in cynical electioneering? | ...

The Guardian 05 Aug 2019
The prime minister’s behaviour is shameless ... That is in Dublin, the city that holds the key to somehow resolving the Irish backstop and averting a no-deal Brexit ... .......
Edit

We need a Brexit deal – so why is Johnson indulging in cynical electioneering?

The Observer 05 Aug 2019
There is only one place the British prime minister, Boris Johnson, should be right now. That is in Dublin, the city that holds the key to somehow resolving the Irish backstop and averting a no-deal Brexit ... The bribes are trivial compared to what a no-deal Brexit would cost ... He has electioneered around the Celtic fringe and northern constituencies ... ....
×