Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Did SC engage in electioneering in Larry Gadon case?

The Manila Times 21 Jan 2022
In this light, it is pertinent to ask whether the Supreme Court has inadvertently engaged in electioneering in intervening so unconscionably in the Gadon-Robles tiff, and acting to obstruct Gadon's candidacy ... William Safire says in his Political Dictionary that electioneering has an active connotation similar to profiteering....

DepEd warns personnel vs electioneering

The Manila Times 10 Jan 2022
THE Department of Education (DepEd) warned its teaching and nonteaching personnel against participating in partisan political activities and electioneering as the campaign period for the 2022 national and local elections begins next month ... multiple warnings against electioneering....

Public wants rallies called off, electioneering to stop

The Times of India 06 Jan 2022
+Text Size. SmallMediumLarge. ARTICLES. Public wants rallies called off, electioneering to stop. MC chief checks Covid compliance. New Year, new internet connection! Here's why you must check out the Airtel Xstream Fiber connection. Husband held for suicide abetment. Ludhiana ... Civil Lines resident Bhavna Sharma said ... Looking for Something? ... Covid ... ....

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