Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Hamas dismisses Netanyahu's threats against Gaza as 'empty electioneering'

Your Middle East 20 Aug 2019
Hamas has flatly dismissed Israeli leader Binyamin Netanyahu's threats of violence against Gaza as 'empty' electioneering. ... ....

Education Minister denies ‘electioneering’ over student fees and accommodation

Belfast Telegraph 13 Aug 2019
The education minister has denied he is electioneering over promises to freeze student fees ... not see any price hike if Fine Gael remain in government – a statement that has been criticised as “electioneering” as the nation prepares for an upcoming general election in 2019 or 2020....

Boris Johnson’s NHS splurge is shameless electioneering – with the reckoning due only when Brexit ...

The Independent 09 Aug 2019
Like an overstressed junior doctor running around the wards dishing out medicaments, Boris Johnson has spent a good deal of his first fortnight in office attending to the poor old National Health Service.  ... His latest pledge is some £250m for artificial intelligence ... We’ll tell you what’s true. You can form your own view ... Subscribe now ... Show all 5....

We need a Brexit deal – so why is Johnson indulging in cynical electioneering? | ...

The Guardian 05 Aug 2019
The prime minister’s behaviour is shameless ... That is in Dublin, the city that holds the key to somehow resolving the Irish backstop and averting a no-deal Brexit ... .......

We need a Brexit deal – so why is Johnson indulging in cynical electioneering?

The Observer 05 Aug 2019
There is only one place the British prime minister, Boris Johnson, should be right now. That is in Dublin, the city that holds the key to somehow resolving the Irish backstop and averting a no-deal Brexit ... The bribes are trivial compared to what a no-deal Brexit would cost ... He has electioneered around the Celtic fringe and northern constituencies ... ....

Electioneering yet to gain momentum in Khyber

Dawn 03 Jul 2019
LANDI KOTAL. The election campaign for three provincial assembly seats in Khyber district has yet to pick up momentum not only because of candidates’ apprehensions about possible delay in holding of polls, but also voters’ lack of trust in majority of the contestants ... Candidates not sure about holding of polls according to schedule ... ....

Early electioneering? Where the party leaders are visiting on Canada Day

CTV 01 Jul 2019
On the last Canada Day before the next election, the main federal party leaders are making campaign-style stops, and where they are visiting may offer early indications of where the various parties look to make gains, or hold on to seats ... ....

BONOKOSKI: With Canada Day, came the crimp in electioneering spending

Toronto Sun 01 Jul 2019
No majority government,  least of all the ethically-sketchy Trudeau Liberals, would pass a law restricting election campaign spending unless there was a fix in the mix ... But it’s a big deal in the political backrooms ... But here’s the thing. Up until the writ actually drops for the Oct ... The other parties, meanwhile, have to suck and blow....

Complaint alleges illegal electioneering, poll access in East Chicago

The Indiana Times 19 Jun 2019
CROWN POINT — The Lake County Board of Elections is looking into allegations of illegal electioneering and improper access to a polling place in East Chicago during last month’s primary election ... ....

Bitcoin (BTC) Halving In An Electioneering Year, Is LTC Pacesetting?

BitRSS 12 Jun 2019
Bitcoin (BTC) adds 6.1 percent Ahead of next year’s halving, BTC is likely to inch higher Tone Vays, a Bitcoin supporter and a former Financial Analyst at JP Morgan, is edgy of the current uptrend. BTC is ranging, and prices aren’t steady above $8,0 ... ....

MMDCEs, Assembly Members Lauded for Peaceful Electioneering Processes for PMs

All Africa 31 May 2019
The President of the National Association of Local Government Authorities (NALAG), Felix Nii Annang-La, has lauded all assembly members and metropolitan, municipal and district chief executives (MMDCEs) for their show of character that ensured a peaceful electioneering process for newly created regions .......

Court denies preliminary injunction in challenge to electioneering communications requirements (D.D.C. 19-1021)

Public Technologies 28 May 2019
District Court for the District of Columbia denied a motion by Leigh Brown and Leigh Brown & Associates (plaintiffs) for a preliminary injunction to prevent the Commission from enforcing the application of electioneering communications disclaimer and disclosure requirements to plaintiffs' business advertisements....

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