Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Greens claim McGowan using taxpayer COVID cash for electioneering

Sydney Morning Herald 26 Jan 2021
The WA government plans to spend another $4.4 million on COVID-19 advertising by July this year, having already spent $6.63 million from April to November last year .......

AICC taps Oommen Chandy to head Kerala electioneering

The Hindu 18 Jan 2021
Panel of veterans to guide campaign, candidate selection .......

Elizabeth Milias: How about some 2021 electioneering?

Aspen Times 17 Jan 2021
The Aspen political scene in 2021 is shaping up to be one giant eye-roll. Again. We are exactly six weeks out from our municipal elections when we will elect a mayor and fill two council seats ... As we strive to generate greater voter participation with our new in-season election date, a little electioneering excitement certainly wouldn’t hurt ... ....

Virginia state Sen. Joe Morrissey wins dismissal of electioneering charges

The Washington Post 08 Jan 2021
The three misdemeanor charges stemmed from a 2019 incident where the then-candidate brought doughnuts to election workers ... ....

Georgia's secretary of state cracking down on voter line electioneering

Fox News 30 Dec 2020
Georgia’s Secretary of State Brad Raffensperger is cracking down on last ditch efforts by groups looking to campaign as voters stand in line at polling locations, with the U.S. Senate runoff election one week away ... ....

Kanimozhi continues electioneering

The Hindu 23 Dec 2020
TIRUNELVELIThoothukudi MP K. Kanimozhi continued her second day electioneering in Radhapuram, Nangnueri and Ambasamudram Assembly segments where she m .......

The unusual phenomenon of early electioneering in Tamil Nadu

The Hindu 19 Dec 2020
Why are parties resorting to campaigns way ahead of the polls? .......

East Palo Alto council candidate loses out, accuses closest opponent of electioneering

East Bay Times 15 Dec 2020
EAST PALO ALTO — A lawsuit filed against Councilman Antonio Lopez by his closest opponent is accusing the newly elected city leader of electioneering and asks that the San Mateo County Court rescind his election certification ... say was an illegal act of electioneering....

Voters Complained About Threats, Aggressive Electioneering and Racism at Polls

truthout 07 Dec 2020
The reports described threats, overly aggressive electioneering, racist language and more ... They stood by a brick fountain outside the 50-foot buffer zone in which electioneering and harassment are prohibited ... New York State bans electioneering within 100 feet of a polling place; Nocera and the police say his truck stayed beyond that distance....