Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


‘Curbs’ on PTI for electioneering: PHC summons officials in contempt case

The News International 02 Dec 2023
PESHAWAR ...APP File. The petitioners contended that the PHC had allowed their party to hold public meetings peacefully while oserving standard operating procedures as part of electioneering ... ....

ECP’s response sought to PTI’s petitions against electioneering curbs

Dawn 30 Nov 2023
PESHAWAR. The Peshawar High Court on Wednesday sought the response of the Election Commission of Pakistan (ECP) to the pleas of the Pakistan Tehreek-i-Insaf against the alleged restrictions on its election campaign and for permission to hold the workers conventions in Peshawar and other cities of Khyber Pakhtunkhwa ... ....

High-voltage electioneering in Telangana ends with final shots of accusations and allegations by all parties

The Hindu 28 Nov 2023
The three week campaign saw no-holds-barred attack on the leaders and the parties by all the parties more than spreading positivity for their respective parties .......

PPP, PML-N enjoy equal electioneering opportunities: caretaker information minister

The News International 28 Nov 2023
Workers of PPP (left) and PML-Q attend their parties’ rallies. — X/@pmln_org/@MediaCellPPP/File. ISLAMABAD. Caretaker Minister for Information Murtaza Solangi has refuted allegations levelled against the interim government, claiming that all the political parties are enjoying equal electioneering opportunities ... The Constitution also has Article 254 ... ....

KP govt issues SOPs for electioneering

The News International 27 Nov 2023
PESHAWAR. The KP government on Sunday issued standard operating procedures (SOPs) for all political parties for electioneering to address the security concerns. It was learnt that Additional Chief Secretary- Home Abid Majeed chaired a meeting of the Provincial Intelligence Coordination Committee (PICC) at the Home Department ...AFP/File ... ....

Decent report card for Jeremy Hunt who skirts cynical electioneering

The Times/The Sunday Times 23 Nov 2023
The autumn statement was delivered by Jeremy Hunt against the backdrop of more upbeat economic forecasts ... It serves no one — not least readers of The Times — to look at a few billion pounds here, a few percentage points there. Related articles ... Chris Smyth. , Whitehall Editor . ... ... ... ... ....

Economic issues will dominate 2024 electioneering — Dr Osae-Kwapong

Business Ghana 23 Nov 2023
A fellow the Ghana Centre for Democratic Development (CDD-Ghana), Dr John Osae-Kwapong, has stated that the debate on the economy must dominate the 2024 general election. “There is no doubt that the country has faced some major economic challenges, and Ghanaians have borne the brunt of those challenges ... Independent candidates ... North debate ... ....

Telangana Assembly elections 2023 | HC dismisses pleas on nomination-filing, ‘provocative’ speeches during electioneering

The Hindu 18 Nov 2023
Describing some observations made by the BRS chief at the election meeting as ‘instigating’, the petitioner requested the HC to direct election authorities to take action against him .......

LAC Republican Chairman wants apology for publishing comments surrounding false electioneering allegations

The Chronicle-News 17 Nov 2023
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