Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Officials asked Bellevue mayor to leave polling place for alleged electioneering

Marietta Daily Journal 16 May 2022
Poll workers reported that Bellevue Mayor Rusty Hike was shaking hands with voters at polling sites during Tuesday's election. Hike denied that he was shaking hands or otherwise electioneering ... ....

Candidate charges Guilford with illegal electioneering

Daily Advance 07 May 2022
The referendums are on the ballot for the May 17 primary. Early voting is already underway ... The letter from Winfree cites a number of examples of the county allegedly engaging in electioneering activities, including instances where school principals held mandatory meetings to direct teachers and staff on how to promote the referendums ... ....

'Electioneering': Guilford's use of tax dollars to push school bond is illegal, candidate charges

News & Record 29 Apr 2022
The letter sent Wednesday from Branson’s attorney, Chuck Winfree, accuses the county of “electioneering” and using taxpayer money and government resources to get the measures passed. He cites a state law that limits counties from using public money to endorse or oppose a referendum ... He is running for an at-large seat on the board this year ... Market St....

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