Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

OK Computer

OK Computer is the third studio album by the English alternative rock band Radiohead, released in 1997 on Parlophone and Capitol Records. OK Computer was the first self-produced Radiohead album, with assistance from Nigel Godrich. Radiohead recorded the album in Oxfordshire and Bath between 1996 and early 1997, with most of the recording completed in the historic mansion St Catherine's Court. The band made a deliberate attempt to distance themselves from the guitar-oriented, lyrically introspective style of their previous album, The Bends. OK Computer's abstract lyrics, densely layered sound and wide range of influences laid the groundwork for Radiohead's later, more experimental work.

OK Computer received unanimous critical acclaim and has since been cited by critics and musicians as one of the greatest rock albums of the 1990s. The album was nominated in the Album of the Year and Best Alternative Music Performance categories at the 1998 Grammy Awards, ultimately winning the latter. The album initiated a shift away from the popular Britpop genre of the time to the more melancholic and atmospheric style of alternative rock that would be prevalent in the next decade. Critics and fans have commented on the underlying themes found in the lyrics and album artwork, emphasising Radiohead's views on rampant consumerism, social alienation, emotional isolation, and political malaise; in this capacity, OK Computer is often interpreted as having prescient insight into the mood of 21st-century life, and many critics have described it as one of the greatest albums ever released.