Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Centre to decide on Kartarpur Corridor fee issue post-Maharashtra, Haryana electioneering

DNA India 17 Oct 2019
The Centre will decide on the issue of service fee imposed by Pakistan for the Kartarpur Corridor service, after the assembly elections in the states of Maharashtra and Haryana, sources reported on Thursday ... Pakistan insists on levying a fee of USD 20 (approx. Rs. 1420) on all pilgrims," the MEA spokesperson said ... ....

Boris Johnson accused of 'pork barrel electioneering' with NHS hospitals

The Mirror 11 Oct 2019
EXCLUSIVE Liverpool hospital chiefs accused the Government of being "disrespectful" and snubbing the city over new hospital upgrades ... ....

Velázquez on Electioneering Activity by Oversight Board Chairman

Public Technologies 09 Oct 2019
Velázquez (D-NY) issued the following statement after the Chairman of the Federal Oversight Management Board, José Carrión, released a 'Latinos for Trump' electioneering video on social media. ... Carrión's flagrant electioneering on behalf of Donald Trump risks ......

LDF has early-bird advantage in electioneering

The Hindu 28 Sep 2019
The Left Democratic Front (LDF), fresh from the victory at the Pala Assembly bypoll, has already gained an early-bird advantage in the initial round of electioneering. LDF candidate Manu C. Pulickal of the Communist Party of India (Marxist) has started his campaign in full swing. The UDF has fielded Shanimol Usman of the Congress ... Ms ... Mr ... Mr ... .......

Afghanistan- Forged images bring angst to electioneering

MENA FN 24 Sep 2019
(MENAFN - Pajhwok Afghan News) KABUL (Pajhwok). Political experts have called for stopping the release of photo shopped images on social media (Facebook and Twitter) defaming presi... ....

British PM Johnson visits Scotland as electioneering begins early

Reuters 06 Sep 2019
British Prime Minister Boris Johnson travels to Scotland on Friday, announcing an increase in funding for farming as he continues to promote higher public spending ahead of an expected election ... ....

Tories savaged for hijacking spending statement with 'electioneering'

The Mirror 04 Sep 2019
Chancellor Sajid Javid was told he was "out of order" after spending huge chunks of his speech attacking Labour and urging MPs to back the PM's Brexit plan ... ....

John McDonnell: Government spending plans are 'grubby electioneering'

BBC News 04 Sep 2019
Shadow chancellor John McDonnell criticises the government's spending plans in the midst of Brexit drama. ....

Javid fails to disguise cynical electioneering behind spending review

The Guardian 04 Sep 2019
Declaring the end of austerity should have been an easy task but the chancellor blew it Sajid Javid promises ‘decade of renewal’ At a glance. the chancellor’s key points It should have been a breeze for Sajid Javid. The new chancellor had money to spend . He was primed to announce that the years of austerity were over ... .......

‘Professional electioneer’: JDU’s Ajay Alok takes Prashant Kishor head on over “botched up” NRC remark

Yahoo Daily News 03 Sep 2019
"Do you really think you won the election for Nitish Kumar ji in 2015 or for Narendra Modi ji in 2014? If yes then kudos to you and best of luck for Mamata Banerjee but don't post social n political tweets it doesn't suit u ,u r "professional electioneer " all this will hurt (sic)," said JD(U) leader in a tweet....

‘My Work is Rock Solid’: Researcher Defends Google Electioneering Findings Bashed by Clinton

Sputnik 30 Aug 2019
When US President Donald Trump cited a report on Google’s election manipulation last week, Hillary Clinton and the mainstream media attacked both the study and its author as inaccurate. However, the author told Sputnik not only is his research “rock solid,” its damning indictment of Google includes Clinton and the Democrats, too ... ....

Democratic electioneering groups raise 5 times more than Republicans in first half of 2019

Madison 24 Aug 2019
Three dozen special interest groups received close to $3.2 million from Wisconsin contributors in the first six months of 2019 ... ....

Democratic electioneering groups raise five times more than Republicans in first half of 2019

Madison 23 Aug 2019
Three dozen special interest groups received close to $3.2 million from Wisconsin contributors in the first six months of 2019 ... ....