Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Pastor in luxury bag scandal booked for defamation, illegal electioneering

Korea Times 17 Jun 2024
A Korean American pastor at the center of a luxury bag scandal involving first lady Kim Keon Hee has been under a police investigation on charges of defaming a ruling party lawmaker and engaging in illegal electioneering ahead of April's general elections, officials said Monday ... ....

Meloni accuses Macron of electioneering at G7 summit

Financial Times 14 Jun 2024
Italian premier trades barbs with under-pressure French president over abortion rights .......

Palo Pinto Democratic Party chair sues partisans in federal court over electioneering claim

Weatherford Democrat 03 Jun 2024
FORT WORTH — The chairwoman of the Palo Pinto County Democratic Party has filed a federal lawsuit accusing Mineral Wells partisans of impeding voting at the county annex .......

H.R. 7321, Electronic Filing of Electioneering Communication Reports Act (CBO - Congressional Budget Office)

Public Technologies 30 May 2024
). Congressional Budget Office. Cost Estimate. May 30, 2024. H.R. 7321, Electronic Filing of Electioneering Communication Reports Act ... By Fiscal Year, Millions of Dollars. 2024. 2024-2029. 2024-2034 ... 0. 0. 0 ... *. *. * ... * ... The bill would require candidates for federal office to report electioneering communications in excess of a threshold to be determined by the FEC....