Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Latest News for: Electioneering


Doctors warn of 'unprecedented crisis' and dismiss Boris Johnson's NHS watch as electioneering

TheNewsHOOK 03 Nov 2019
Doctors warn of 'unprecedented crisis' and dismiss Boris Johnson's NHS watch as electioneering .......

School official alleges electioneering by Nashua Teachers' Union on school property

Union Leader 31 Oct 2019
NASHUA -- A school board member who is up for reelection next week has filed a complaint with the New Hampshire Attorney General’s Office alleging the Nashua TeachersUnion of electioneering on school property ... Adam Marcoux, president of the NTU, did not respond to an email and phone call seeking comment on the allegations ... The candidates are ... .......

Boris Johnson predicts a ‘tough’ six weeks of electioneering

Belfast Telegraph 30 Oct 2019
Boris Johnson is on course for a pre-Christmas general election after MPs backed his demands to go to the country in an attempt to end the Brexit deadlock. The Commons voted by 438 to 20 to approve the one-page Bill enabling the election to be held on December 12 ... Mr Johnson said that he was prepared for a "tough" election fight in the weeks ahead ... ....

Electioneering for PS-86 Johi seat picks up momentum

Dawn 30 Oct 2019
DADU. Electioneering by aspirants for the PS-86 Johi seat of the Sindh Assembly has picked up momentum with rival candidates holding rallies and corner meetings in different parts of the constituency ... The deceased MPA belon­ged to the Pakistan Peoples Party (PPP), which has fiel­ded his son, Syed Moham­mad Sualeh Shah to retain the seat ... ....

Labour council accused of 'electioneering' after spending �27,000 on pro-EU banners

TheNewsHOOK 27 Oct 2019
Labour council accused of 'electioneering' after spending �27,000 on pro-EU banners .......

Elected officials need to follow electioneering laws

Daily Advance 27 Oct 2019
<p>State statutes governing electioneering at the polls are direct and to the point.</p> ... ....

Potential electioneering by San Juan County Clerk adds controversy to already-heated special election

The Salt Lake Tribune 24 Oct 2019
As San Juan County heads into a controversial special election that could expand the size of the County Commission, the American Civil Liberties Union of Utah has identified a number of irregularities in the early voting process, including potential electioneering ... Electioneering ......

Centre to decide on Kartarpur Corridor fee issue post-Maharashtra, Haryana electioneering

DNA India 17 Oct 2019
The Centre will decide on the issue of service fee imposed by Pakistan for the Kartarpur Corridor service, after the assembly elections in the states of Maharashtra and Haryana, sources reported on Thursday ... Pakistan insists on levying a fee of USD 20 (approx. Rs. 1420) on all pilgrims," the MEA spokesperson said ... ....

Boris Johnson accused of 'pork barrel electioneering' with NHS hospitals

The Mirror 11 Oct 2019
EXCLUSIVE Liverpool hospital chiefs accused the Government of being "disrespectful" and snubbing the city over new hospital upgrades ... ....

Velázquez on Electioneering Activity by Oversight Board Chairman

Public Technologies 09 Oct 2019
Velázquez (D-NY) issued the following statement after the Chairman of the Federal Oversight Management Board, José Carrión, released a 'Latinos for Trump' electioneering video on social media. ... Carrión's flagrant electioneering on behalf of Donald Trump risks ......

LDF has early-bird advantage in electioneering

The Hindu 28 Sep 2019
The Left Democratic Front (LDF), fresh from the victory at the Pala Assembly bypoll, has already gained an early-bird advantage in the initial round of electioneering. LDF candidate Manu C. Pulickal of the Communist Party of India (Marxist) has started his campaign in full swing. The UDF has fielded Shanimol Usman of the Congress ... Ms ... Mr ... Mr ... .......

Afghanistan- Forged images bring angst to electioneering

MENA FN 24 Sep 2019
(MENAFN - Pajhwok Afghan News) KABUL (Pajhwok). Political experts have called for stopping the release of photo shopped images on social media (Facebook and Twitter) defaming presi... ....

British PM Johnson visits Scotland as electioneering begins early

Reuters 06 Sep 2019
British Prime Minister Boris Johnson travels to Scotland on Friday, announcing an increase in funding for farming as he continues to promote higher public spending ahead of an expected election ... ....